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meineBIG

Health insurance at its best.

Interact with the health insurance company simply, quick and unbureaucratically. That is what many people wish for. BIG makes it possible with its meineBIG app. We have set the user in focus and developed an optimal UX.

Interact with the health insurance company simply, quick and unbureaucratically. That is what many people wish for. BIG makes it possible with its meineBIG app. We have set the user in focus and developed an optimal UX.

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THE INITIAL SITUATION

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“Our intention was to replace the existing app with a newer, better, more intuitive app. We are a direct health insurance company and do not have the branch network like other health insurance companies. As a result, we have to show off our services on our online channels such as app and web. Over time, we have received negative feedback from our customers about the old app. We noticed that other insurance companies that have accompanied us in the market have launched completely new apps. Even those who still have an existing branch network. We urgently had to follow up on that”

Marie

“Our intention was to replace the existing app with a newer, better, more intuitive app. We are a direct health insurance company and do not have the branch network like other health insurance companies. As a result, we have to show off our services on our online channels such as app and web. Over time, we have received negative feedback from our customers about the old app. We noticed that other insurance companies that have accompanied us in the market have launched completely new apps. Even those who still have an existing branch network. We urgently had to follow up on that”

Marie

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THE PROJECT

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The development of the user interface for the “meineBIG” app was driven by the idea of creating a user-friendly interface.
The user should be able to fulfill his demands on the app quickly and specifically.

The main focus of the app was always oriented towards the service concept of BIG Direkt. Therefore, included functionalities that supports the user in a mobile solution and thus enable, for example, the fast transmission of documents.

The development of the user interface for the “meineBIG” app was driven by the idea of creating a user-friendly interface.
The user should be able to fulfill his demands on the app quickly and specifically.
The main focus of the app was always oriented towards the service concept of BIG Direkt. Therefore, included functionalities that supports the user in a mobile solution and thus enable, for example, the fast transmission of documents.

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OUR APPROACH

We accompanied this exciting project with our Data Driven UX Design approach from the very first moment.

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FIRST WIREFRAMES AND TESTS

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“In the first tests we had some eye-opening moments. Many times you think that this workflow is totally clear. In the process you realize that it is not so clear after all. One cannot and must not only assume that it is clear from oneself. Users usually think differently than you do.”

Marie

“In the first tests we had some eye-opening moments. Many times you think that this workflow is totally clear. In the process you realize that it is not so clear after all. One cannot and must not only assume that it is clear from oneself. Users usually think differently than you do.”

Marie

CLARITY

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“We have many complex processes, for example with applications such as the “Familienbestandspflege”. Here you have complex legal forms with proofs that have to be provided. In addition, there is also a strict time frame for some applications. These are all business cases that have many variables, but still need to be mapped in a user-friendly way.”

Marie

“We have many complex processes, for example with applications such as the “Familienbestandspflege”. Here you have complex legal forms with proofs that have to be provided. In addition, there is also a strict time frame for some applications. These are all business cases that have many variables, but still need to be mapped in a user-friendly way.”
Marie

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Look & Feel

Taking into account the new navigation, a visual look & feel was designed in addition to the interaction concept, which is based on the existing style guide of BIG Direkt.
Nevertheless, it also allows freedom to reproduce a light, round and inviting design that remains consistent with BIG Direkt throughout all media types.

Taking into account the new navigation, a visual look & feel was designed in addition to the interaction concept, which is based on the existing style guide of BIG Direkt.
Nevertheless, it also allows freedom to reproduce a light, round and inviting design that remains consistent with BIG Direkt throughout all media types.

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“In the first tests we had some eye-opening moments. Many times you think that this workflow is totally clear. In the process you realize that it is not so clear after all. One cannot and must not only assume that it is clear from oneself. Users usually think differently than you do.”

Marie

“In the first tests we had some eye-opening moments. Many times you think that this workflow is totally clear. In the process you realize that it is not so clear after all. One cannot and must not only assume that it is clear from oneself. Users usually think differently than you do.”

Marie

THE RESULT

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“The result is a clear, clean and fresh looking design that always supports the content and structure of the application and does not impose itself on the user. I like the new app a lot. Both from the UX perspective and the overall result.”

Sascha

“The result is a clear, clean and fresh looking design that always supports the content and structure of the application and does not impose itself on the user. I like the new app a lot. Both from the UX perspective and the overall result.”

Sascha

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“I’ve liked it since minute one. It seems fresh, but not overexcited. The app design represents us as BIG well again. It is now much easier to use the key functions: Tests have shown that the bonus program and the upload function for sick notes have to be in focus. The access is much easier than in the old app version. Furthermore, the old feeling of “everything that is on the website packed into one app” has disappeared. We now have a clearly structured service app.”

Marie

“I’ve liked it since minute one. It seems fresh, but not overexcited. The app design represents us as BIG well again. It is now much easier to use the key functions: Tests have shown that the bonus program and the upload function for sick notes have to be in focus. The access is much easier than in the old app version. Furthermore, the old feeling of “everything that is on the website packed into one app” has disappeared. We now have a clearly structured service app.”

Marie

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“A great project with a wonderful team and a result that is absolutely worth seeing. We are delighted about the positive feedback and are looking forward to our further collaboration.”

Sascha

“A great project with a wonderful team and a result that is absolutely worth seeing. We are delighted about the positive feedback and are looking forward to our further collaboration.”

Sascha

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“We get a lot of positive feedback from our customers about the new design. The app is much more contemporary and simple. Also our Key question was solved very well: We have harmonized our IT infrastructure, our complex processes and user-friendliness. My advice for everybody with similar problems: get experts to your hand. Be open to other things and do not be stiff to what you think you know from the market.”

Marie

“We get a lot of positive feedback from our customers about the new design. The app is much more contemporary and simple. Also our Key question was solved very well: We have harmonized our IT infrastructure, our complex processes and user-friendliness. My advice for everybody with similar problems: get experts to your hand. Be open to other things and do not be stiff to what you think you know from the market.”
Marie

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PROJECT MANAGEMENT

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Marie Bicker

Marie Bicker is project manager at the Bundesinnungskrankenkasse Gesundheit (BIG), a federal health insurance company. She is responsible for the entire relaunch of the “meineBIG” app. Marie is particularly interested in an inspiring and intuitively operable app, as BIG is the first direct health insurance company to rely primarily on digital services instead of an extensive branch network.

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Sascha Hiller

Sascha Hiller is Head of Design and Senior Usability & UX Designer at Custom Medical. He supports you with the creation of wireframes and clickdummies together with his team and brings concepts and products to life at an early stage. Sascha participated at the development of the new UX for the “meineBIG” app since the early beginnings of the project.

LET’S START

Are you interested in a quick, goal-oriented and respectful cooperation at eye level? Get in touch and together we will find out how we can support you.

Are you interested in a quick, goal-oriented and respectful cooperation at eye level? Get in touch and together we will find out how we can support you.

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